Posted by:

Leslie Dalisay Director at Geometric Medical.

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A picture is worth a thousand words

According to a recent marketing survey, the top three human associations related to 'experiential' marketing includes interaction, relationship and sensory experience — all of which are closely interconnected.

Companies and brand that are looking for an effective marketing strategy should not only provide and deliver ample product information but must also tap into those emotional qualities that drive customer's decision-making.

Today, effectively connecting with customers requires more than the conventional approach. The recent revival of 3D has proved to be a dynamic way of communicating across all industries. 3D animation is being heavily popularized in the entertainment industry.

In 2009, James Cameron's film, Avatar, had grossed $745 million with less than two weeks of release. Some would argue that its success was primarily because of the storyline and its relation to an award-winning film director. But in a marketing perspective, the driving force behind Avatar was simply delivering a high level customer 'experience'.

Today however, 3D is not only used to attract customers, but also as a highly effective tool to educate and engage customers. In medical communication and healthcare marketing, 3D animation in particular has proved invaluable when illustrating a process that cannot be replicated through live action. In medical, pharmaceutical and scientific industries, 3D medical animation and illustration is used to convey product information not only in educational terms, but also in a compelling and exciting way.

Unless you are an expert in the medical field, it is difficult to understand medical and scientific terminology and concepts. This is where 3D animation really stands out. It visually explains in straightforward terms a process that is fundamentally complex.

There is a saying that a picture is worth a thousand words. Then in this case, an animated sequence is worth 30 pictures (or frames) per second, or 1800 per minute!

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