In science, there is far more than just telling a story. There is a great challenge to communicate complex mechanisms of the human body. As the human body itself and everything around it mutates and evolves constantly, the need to use an effective communication strategy is imperative.
This is where 3D animation is most advantageous. From the most evident to the not-seen-by-the-naked-eye, 3D opens up a wider scale and variety of the human body. It depicts an accurate visualisation by exploring the depths and intricacies of the science that cannot be created or replicated from a 2D illustration, sketch, photography or even live-action.
For effectively creating and telling a story for mechanism of action, cohesive attributes of a well-written script, a well-covered outline, a good source of scientific references, and well designed feature-film quality animation are required.
3D medical animation is used and has become a popular medium for healthcare communications and it can be seen through broadcasts, websites & microsites, media at investor presentations, public video information and continuous medical & scientific research.