In this animation, we showcased how two areas of the brain — the hypothalamus (or the hunger center) and mesolimbic reward system, affect hunger and control cravings. Activation of neurons in the hypothalamus can trigger or reduce hunger, with POMC neurons being responsible for reducing hunger by releasing a neurotransmitter that reduces the desire to eat.
Orexigen Therapeutics / Nalpropion Pharmaceuticals
Y&R New York / VML
We accommodated the clients' budget by creating an animation that was simple, yet elegant, with a "space" theme thoughout. We created as many moving elements as possible to keep everything looking dynamic.
SVP Pharmaceutical, National Sales, Orexigen Therapeutics, California, USA
Anaemia in Chronic Kidney Disease
MOD animation exploring a severe medical condition called anaemia secondary to CKD.
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